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PRIVACY POLICY

Last updated: July 9, 2026

This Privacy Notice for Lighting Etc. ("we," "us," or "our") describes how and why we might collect, store, use, and/or share your personal information when you use our website or services, including when you:

  • Visit our website at light-etc.com
  • Create an account or interact with us online
  • Contact us with questions or inquiries

Questions or concerns? If you have any questions about this Privacy Notice, please contact us at info@light-etc.com.


TABLE OF CONTENTS

  1. WHAT INFORMATION DO WE COLLECT?
  2. HOW DO WE USE YOUR INFORMATION?
  3. DO WE SHARE YOUR INFORMATION?
  4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
  5. HOW LONG DO WE KEEP YOUR INFORMATION?
  6. HOW DO WE KEEP YOUR INFORMATION SAFE?
  7. WHAT ARE YOUR PRIVACY RIGHTS?
  8. DO WE MAKE UPDATES TO THIS NOTICE?
  9. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

1. WHAT INFORMATION DO WE COLLECT?

Information you provide to us

We collect personal information that you voluntarily provide to us when you create an account, contact us, or otherwise interact with our website. This may include:

  • Name
  • Phone number
  • Email address
  • Mailing address
  • Username and password (for account holders)

We do not collect sensitive personal information such as financial account details, government identification numbers, or biometric data.

Please make sure any information you provide to us is accurate and up to date.

Information collected automatically

When you visit our website, certain technical information may be collected automatically, such as your IP address, browser type, device type, and general information about how you navigate our site. This information is used to help maintain the security and functionality of our website and to understand general usage patterns.

We may also use cookies and similar technologies. See Section 4 for more details.

Google API

If we use any Google services, our use of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.


2. HOW DO WE USE YOUR INFORMATION?

We use the information we collect for the following purposes:

  • To create and manage your account on our website
  • To respond to your questions and provide customer support
  • To send you updates about your orders or account
  • To send you occasional updates or communications about our products, services, or promotions
  • To improve our website and understand how it is being used
  • To protect the security of our website and prevent fraud
  • To comply with applicable laws and legal obligations
  • To promote products from the lighting manufacturers we carry, which may include featured or sponsored content from those brands on our website

Any promotional content displayed on our website will be limited to manufacturers and brands that we sell. We do not display general third-party advertisements or allow outside ad networks to serve ads through our website.


3. DO WE SHARE YOUR INFORMATION?

We do not sell your personal information. We may share your information only in the following limited situations:

  • With service providers who help us operate our website or conduct our business, under appropriate agreements
  • With lighting manufacturers and brands we carry, solely in connection with promotional or featured content related to their products on our website

Our website is operated through third-party platforms and service providers. These providers may collect or have access to your information as part of operating and maintaining our website. We do not always have full visibility into how these platforms handle data on a technical level, but we make reasonable efforts to work with reputable providers.

  • With analytics providers such as Google Analytics to help us understand how our website is used
  • With Google, if we use Google Maps or related APIs on our website
  • In connection with a business transaction such as a merger, acquisition, or sale of assets
  • When required by law or to respond to legal process

4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

Our website may use cookies and similar tracking technologies. Cookies are small files placed on your device that help websites remember information about your visit.

We may use cookies to keep you logged in to your account, remember your preferences, and understand general website usage patterns. If we work with third-party analytics or advertising services in the future (such as Google Analytics), those providers may also place cookies on your device through our website.

Most browsers allow you to control cookies through their settings. You can choose to disable or limit cookies, though doing so may affect certain features of our website.

We encourage you to review this Privacy Notice periodically, as our use of cookies and third- party services may change over time.


5. HOW LONG DO WE KEEP YOUR INFORMATION?

We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Notice, or as required by applicable law. Customer account information is retained for the duration of the account and for a reasonable period thereafter for business and legal purposes.

We do not have a formal deletion schedule at this time. If you have questions about your specific information, please contact us directly at info@light-etc.com.


6. HOW DO WE KEEP YOUR INFORMATION SAFE?

We take reasonable steps to protect the personal information we collect from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security, and you provide your information at your own risk.

We recommend accessing our website only from secure devices and networks.


7. WHAT ARE YOUR PRIVACY RIGHTS?

Depending on where you live, you may have certain rights regarding your personal information. Texas residents, for example, may have rights under the Texas Data Privacy and Security Act (TDPSA), including the right to:

  • Know whether we are processing your personal information
  • Access your personal information
  • Correct inaccuracies in your personal information
  • Request deletion of your personal information
  • Opt out of the processing of your personal information for targeted advertising or profiling

To make a request related to your personal information, please contact us at info@light-etc.com or call 817-514-8552. We will do our best to respond in a timely manner. Please note that we may need to verify your identity before fulfilling a request.

Account Information

You may update the information in your account at any time by logging in to your account settings. If you wish to close your account or have questions about your information, please contact us directly and we will work with you to address your request.


8. DO WE MAKE UPDATES TO THIS NOTICE?

We may update this Privacy Notice from time to time as our business practices change or as required by law. When we make updates, we will revise the date at the top of this notice. We encourage you to review this Privacy Notice periodically to stay informed about how we are handling your information.


9. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have questions or concerns about this Privacy Notice or how we handle your personal information, please contact us at:

Lighting Etc.
6040 Rufe Snow Dr North Richland Hills, TX 76148
Email: info@light-etc.com
Phone: 817-514-8552

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